SEO Guidelines

SEO: It's All In The Content


SEO is short for Search Engine Optimization. SEO is a process by which your website visibility is affected by search engines. The better SEO that you have, the better chance of getting discovered in a search engine query. Many companies and individuals make a living out of "doing" SEO. SEO is technically not something you do, but something that happens over time. SEO is ever-changing and always needs to be happening for websites to continue ranking well and being discovered.

When a website is static and rarely changing, the SEO for that website is not good. While age of domain and relevance play a huge factor in whether a website ranks well, a website that hasn't changed in years, and is no longer updated, is considered irrelevant and may not likely show, or show up in much further listings, in search engine queries. The way to fix an irrelevant website is to constantly update it with new and relevant information to its searchers. Many companies that have mostly static pages will start a blog and engage in social media in order to boost their SEO factors, making them more likely to get discovered in search engines, especially Google, Bing, and Yahoo.

When it gets updated regularly, with up to date content, Google and other search engines will keep it up top, and list it with matching keywords or search terms. A person who constantly writes about a specific topic or a variety of topics is going to have the best chance of discovery. SEO will generally take care of itself if you keep writing unique content, sharing articles on social media, and writing on a variety of topics.

Conducting interviews, writing lists or top tens, or describing the latest and greatest information of anything will get you discovered. A page that covers a topic that has already been covered, but is written from a different perspective will have a great chance of being SEO optimized. SEO is pretty easy. Here are some tips:
  • Choose a good headline that is about 65-80 characters
  • URL should resemble or match the headline
  • URL should not exceed 80-90 characters
  • Add a sub headline for good measure
  • Headline should explain the gist of your article
  • Sub headline should accompany the headline further assisting the point of the article
  • Choose a description that is less than 200 characters
  • Choose a URL that contains juicy keywords, but leave out stop keywords
  • Write about anything that comes to your mind, whether it has been covered a hundred times before, write about it!
  • Your content should be unique and from your perspective
  • If you must copy someone else's content, make sure you link back to give them credit, but use more paraphrasing than copying
  • Get people attracted to it by adding a custom theme, with font that is different from the norm, but still readable
  • Keep your articles to about 500 - 750 words
  • If you must write more, keep it interesting, or turn it into a series of posts
  • Add pictures and videos to your content to make it more interesting
  • Use the heading tags (h1, h2, h3) to keep your articles organized, in terms of headlines, sub-headlines, and assisting headlines
  • Check for spelling mistakes
  • Check to ensure your article reads well
  • Make sure that you keep your HTML or BBCode tags organized
If you happen to break any of these rules, they are flexible. For example, if you write more than 1000 words, you are not going to be penalized, and in fact, may even rank better depending on how relevant your content is to the search.

Short and sweet, straight to the point, KISS (keep it simple stupid), and focused on the topic you are writing about.

The rest of the SEO will take care of itself.

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